Case Study: Kids Crafts
The Brand
Kids Crafts is a brand dedicated to inspiring young girls to become leaders and innovators through the power of creativity. At its core, the brand aims to empower girls by offering craft kits that celebrate historic female figures and nurture entrepreneurial skills. Kids Crafts' mission is to provide hands-on experiences that spark imagination and build confidence, shaping tomorrow’s leaders.
The Goal
The goal of this project was to create a bold, colorful brand identity that encapsulated the company’s mission of empowerment and creativity. The challenge was to develop a design that not only appealed to young girls but also conveyed the strong, inspiring messages behind each craft kit. The branding had to reflect the energy, ambition, and leadership qualities that Kids Crafts nurtures in its audience.
The Process
We began by delving into Kids Crafts' core product lines: the LeadHER line, which focuses on craft kits inspired by historic women, and the InnovateHER line, designed to foster entrepreneurial skills in young girls. From there, we developed a design that was playful and vibrant, using bright, energetic colors and bold typography to capture the spirit of creativity and ambition.
Throughout the process, we emphasized the importance of storytelling in the packaging design. Each kit tells a story, connecting young girls with influential women from history or helping them envision themselves as future innovators. Every design element was carefully chosen to invite girls to explore, dream, and lead.
The Solution
The final solution was a cohesive brand, website, and packaging design that visually resonated with young girls while embodying the empowering stories behind each craft kit. The vibrant colors, playful typography, and bold design not only engage the target audience but also align perfectly with Kids Crafts' mission of fostering leadership through creativity.
Each element of the design—whether it’s the packaging or the digital experience—reinforces the message that girls can be innovators, entrepreneurs, and leaders. By celebrating strong female role models and future possibilities, Kids Crafts stands out as a brand that truly empowers the next generation through fun, meaningful hands-on experiences.
