Case Study: Kids Crafts
Amy Simpfenderfer Amy Simpfenderfer

Case Study: Kids Crafts

Kids Crafts empowers young girls to become leaders through creativity. Our bold, colorful brand design highlights craft kits celebrating historic women and fostering entrepreneurship. Vibrant packaging and storytelling inspire girls to explore, dream, and lead with hands-on experiences.

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Case Study: Sanatura
Amy Simpfenderfer Amy Simpfenderfer

Case Study: Sanatura

Sanatura is a wellness brand focused on healing through nature's pure ingredients. Our packaging and brand identity design captures the essence of natural balance and simplicity. Using earthy tones and minimalist aesthetics, we created a calming, trustworthy brand that reflects Sanatura's commitment to holistic wellness.

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Your Brand is More Than Your Logo
Amy Simpfenderfer Amy Simpfenderfer

Your Brand is More Than Your Logo

Every successful brand has its own visual language that speaks to what it's all about. Even though people often use the words 'brand identity' and 'logo' like they mean the same thing, they're actually two different parts of design that do important but different jobs in making sure people recognize and remember a brand.

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